Your Audience Needs to Hear You 3-5 Times

January 26th, 2012 |

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New research from Edelman (with chart compliments of Marketing Charts) shows that your audience needs to hear your message 3-5 times in order to believe it to be true. Does that surprise you? I actually thought it would take more exposure than that.

What does this tell us?

Right Message + Right Time + Reach + Repetition = RESULTS

Posted in Advertising, Integrated Marketing Communications, Marketing, Marketing News, Marketing Strategy, Marketing Study Results, Marketing Tactics |

Tags: audience, Edelman, Marketing, marketing messages, messages, reach, study results

Your Audience Needs to Hear You 3-5 Times

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